Permit us to provide a brief review of the many phases that contribute to good press release distribution so that you can fully grasp what we mean. The following are:
- Developing material for press releases
- Knowledge of the press release wire
- Selecting a provider to distribute press releases
Step One: Develop material for press releases
The first component of the jigsaw is the creation of content. In this instance, the task is to create a newsworthy press release. A press release is authoritative material intended to promote a company and its message to its target audience and important media publications.
Relevant to both the intended audience and the media, an effective press release is pertinent to its intended audience.
When generating ideas and writing material for press releases, you should ask yourself, "Is this newsworthy?"
Here are ten newsworthy themes to consider, whether you're starting or have hit a creative wall.
- Obtaining honors
- Business funding
- Community participation
- Business Anniversary
- Events (physical and digital)
- New data/business report
- New employee/promotion
- Product launch
- Quarterly profits
Step Second: Knowledge of the press release wire
Sending a press release across the wire is not a reference to Kanye West's 2004 hit single. This phrase is used to describe a press release feed in essence.
Once a business writes a newsworthy press release utilizing the inverted pyramid, it is analogous to passing the baton in a relay race.
In this situation, the next runner is a wire service that posts the press release on specialized feeds accessible to journalists and media outlets who have subscribed.
Step Third: Selecting a provider to distribute press releases
A corporation must choose a press release distribution service to distribute a news release over the wire.
As with most things in life, there are numerous options from which to pick.
What an expression of confidence!
As the industry leader in press release distribution, we provide our clients with enhanced distribution networks to ensure their material reaches their intended consumers and relevant media outlets.
At PRWire360, our team removes the element of chance from press release distribution by providing complete services that assist businesses of all sizes and industries in distributing the appropriate message to the appropriate audience at the appropriate time.
If you are interested in knowing more, contact a PR Strategist immediately.