Newswire is an online service that allows companies to make press releases and other announcements publicly available. Journalists monitor the Newswire service, and select stories they think are worth reporting. News is generally considered a reliable source of information.
How does Newswire work?
- There are two types of a news wire.
News agencies such as Reuters and AP are often referred to as newswires. They are paid services that hire their journalists and sell their articles to newspapers and other news outlets. Other newswires, such as PRWire360, are services that republish corporate announcements in the same words used originally and monitored by journalists.
- Paid Submissions
Companies pay to publish their announcements via Newswires in hopes that journalists will cover the news and write articles for them. Newswire offers businesses the widest reach in news media and is recognized as authoritative.
- Contact address
Companies include contact information in their releases and announcements, usually for their public relations department or agency, which journalists can use to follow up if they want to write an article.
Best news practices
- Make it interesting
Editors want journalists to write interesting articles for their readers. Just pushing release after release with a glimmer of hope is a waste of time. Think about what's unique about your publishing and why it will interest the audience.
- Target newswires that have an option for AP
News agencies have a wide reach in newspapers and other news agencies. With the decline of print news, agencies rely more than ever on quality news content. Please do not ignore them. PRWire360 offers a package with AP news distribution.
- Consider timing
Newswires publishes a lot of content every day. Before posting a release or announcement, please look closely at what other organizations are posting and choose a time to post, especially when it doesn't overlap with other competitor announcements.